protected function _prepareCollection()
{
$collection = Mage::getResourceModel('customer/customer_collection')
->addNameToSelect()
->addAttributeToSelect('email')
->addAttributeToSelect('created_at')
->joinAttribute('billing_company', 'customer_address/company', 'default_billing', null, 'left')
->joinAttribute('billing_street', 'customer_address/street', 'default_billing', null, 'left')
->joinAttribute('billing_postcode', 'customer_address/postcode', 'default_billing', null, 'left')
->joinAttribute('billing_telephone', 'customer_address/telephone', 'default_billing', null, 'left')
->joinAttribute('billing_city', 'customer_address/city', 'default_billing', null, 'left')
->joinAttribute('billing_country_id', 'customer_address/country_id', 'default_billing', null, 'left');
//This line will add a default text 'No' to all column
$collection->addExpressionAttributeToSelect('rentable', "CONCAT('No')", array("email"));
$this->setCollection($collection);
//echo $collection->getSelectSql();
return parent::_prepareCollection();
}